BTB | MLB Partnership
Client: Blue Triton Brands
Agency: Mars United Commerce
Role: Art Director
BlueTriton Brands, the third-largest water company in the world, offers a variety of still and sparkling water brands and has formed a partnership with Major League Baseball (MLB). We aimed to maximize this partnership during the 2024 playoffs and World Series seasons by creating an activation strategy, key visual, and tactical plan that aligns with MLB initiatives and connects our brands.
As an Art director, I created a concept/visual that would keep shoppers engaged throughout the non-promo and promo world series season.
APPROACH
Keep the excitement of the World Series alive on off days with exclusive experiences that challenge fans to show off their knowledge with MLB trivia. We’ll be the bottle they grab daily to make it feel like gameday - and reward them with major prizes that no self-respecting superfan could resist.
Visually, we wanted to bring in the excitement of our World Series promotion by featuring MLB player panels in an actual baseball stadium setting. This creative suitcase will flex according to each retailer's tactic and communication priority.
SHOPPER TACTICS
Shelf talker
Box talker
Wobbler
Promotional labels
300x600 Banner ad
Social post
Promotional shrink-wrap
300x250 Banner ad
970x250 Banner ad
728x90 Banner ad
MICROSITE JOURNEY
Instant prize results
Incorrect results
NON PROMO TACTICS
Leveraging our existing look and feel to create awareness around our MLB partnership.
300x600 Banner ad
320x480 Banner ad
300x250 Banner ad
300x50 Banner ad
728x90 Banner ad