Barrier: People don’t know about Origin, and its hard to stand out amongst competitors.

Strategy: Inspire drinkers to choose a superior sparkling water with an emotional connection encouraging them to take the break they deserve.

Approach: Stand out as the like-minded brand crafted just for them. Make ourselves irresistible by making our point of difference clear. Make it easy to try it, with incentives and rewards tailored to them. Inspiration grows in the small moments. That's our sweet spot. Let’s be the break shoppers reach for to refuel their creativity, refresh their motivation and savor the flavor of a true ORIGINal.